Making the Business Case

Firstly, thanks to Elspeth Donovan for providing a practical approach to what many find a daunting exercise. What I found heartening was that many of you could start relating the business case to the business plan - realising that making a plan for your efforts is not an otherwordly exercise but one which can be cracked open with ease if one has the right attitude and a model from which to work. Remember that if you don’t have a coherent story that interests you, why should it interest anyone else. And finally, to draw on the NA meeting which happens on a Monday night next door to us - If you work it, it works! E